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September 23, 2005

Want List #2 - Lifestyles

Model Specifications:

• They should be young, hip and the scene should be as natural as possible
• The environment should be contemporary and clean
• Age group: Mid twenties to mid thirties
• These specifications may also be applied to an older age group, such as middle aged, or mature
• Children could range from newborn to teenager
• Please specify the ethnic group ie Japanese, Korean, Cuban, East Indian, Turkish American or whatever it may be
• Non-stereotypical images
• Images depicting experiences and lifestyles of contemporary ethnic-American population in the US

Couples
The couples and family groups may be of the same race or mixed, ie African American man and Asian woman; Caucasian man and Asian or African American woman, Asian and Asian, vice versa

• Dining out
• Sitting in Bar
• Sharing bathtub looking at one another: playful, etc
• Walking on beach (with or without pet)
• At breakfast or dinner table
• Arguing
• Playing games
• Working at home office (using laptop and cell phone at the same time, etc)
• Being romantic
• Nightlife: At a bar, party scene, and street scene, etc
• Driving a car
• Shopping: A couple shopping for clothes at a store The man trying on clothing while the wife/girlfriend waits; gives her opinion, or is making a disapproving face, or an approving gesture
• Couple at home, where the woman it tying her husband’s/boyfriend’s necktie
• Any scenes that would be found in a traditional home and family setting
• Couple getting ready for work
• Couple finding out that they are pregnant
• Working in home office with a laptop, etc with small child or baby around
• Couple in bed having a conversation
• Woman being playful with man as he is shaving

People
Individuals and/or small groups

• At home getting ready for work
• In a bathrobe speaking on cell phone - can be in the bathroom or any other room in the house
• Back view of a person working on a flat screen computer monitor
• Front view of a person working at a computer, where you only see the top of the head and eyes
• Group of friends talking at a café, restaurant, in-doors or out
• Group of friends talking in office, looking at computer screen
• Friends shopping together
• Close up of a woman’s legs while she is putting on her shoes or thigh highs, etc
• Close up of hand using a palm pilot, dialing a cell phone, etc
• View of a woman walking with non-brand shopping bag The view should be taken from mid torso down, where the dress, legs, shoes and bag are in the scene
• Having tea or coffee at home while going over the “Want Ads”
• A person “Job Hunting” using a laptop or computer

Family Group

• Family enjoying a day at the beach, park or in the back yard
• Family eating breakfast, lunch, or dinner
• Mother having a discussion with teenage son or daughter
• Father having a discussion with teenage son or daughter
• Parent discussing sensitive issue such as drugs, smoking, drinking and sex with teenager
• Young family window-shopping in urban environment
• Young family playing in bedroom/on bed, etc
• Mother giving young child a bath
• Mother helping young child to dress him/or herself
• Young mother working at home computer with a baby in her arms
• Family members using contemporary technology, ie dad on laptop while mom is on cell phone, and child or children are playing with video game
• Any other scenarios that would represent families interacting
• Grandparent/or grandparents interacting with grandchild/or children
• Father caring for young child

Health and Beauty

• Relaxing at home
• Close up of “stone massage therapy”
• Washing up, putting on make up, combing hair, etc
• Shaving and grooming, etc
• Close up of legs and feet in slippers or flip-flops

Children

• Child using current technology
o Cell Phone
o Palm Pilot
o 2-way pager
o Portable MP3 player
o Listening to headphones
• Kids (all ages, including college) playing contemporary videogame consoles, including handheld devices (could be on a bus or train, etc)
• Kids (again all ages) pirating music, videos, etc - could be shown with a stack of blank CD’s and an mps player, etc (hot topic at the moment with RIAA & MPAA)
• Child showing adult how to use current technology
• Children being entertained by multiple devices – Watching TV & playing Gameboy with radio going and talking on Cell phone
o Cell Phone
o Palm Pilot
o Programming VCR
• Child painting
• Child with Big Brother or Sister on the subway or crowded street
• Child or children breaking Toys
• Scared child or children peeking out from behind their parents legs
• Child interacting with public servant such as a police officer or fireman
• School Bus
o Waiting at bus stop
o Getting on / off bus at home or at school
• Teenager into body modification
o Piercing
o Tattoos
• Teenage couple on a date or hanging out
• Modern newborn baby images
• Children crying - with tears
• Child cooking or making snack
• Happy child or children with braces on their teeth
• Happy child or children with Glasses
• Summer camp photos
• School
o “nap-time” (pre-school/daycare/nursery school)
 group of children napping
 individual boy/individual girl napping
 teacher helping an individual boy/individual girl about to nap: ie: can be helping the child with the mat; soothing/patting the already prone child; etc
o In schoolyard
o School Gym class – we have no gym class photos!!
o In overcrowded Classroom
o Wearing school uniform
o Classroom full of children raising their hands to answer a question and one child who is scared to raise his or her hand
o Being scolded by a teacher
o Being tutored
o Doing a science experiment
o Report cards with good and bad grades
o A school pass
o Bad school cafeteria food
o Scared and nervous child on the first day of school
o A half empty auditorium for a parents teachers conference
o School language class
o Child being embarrassed in front of other students – ie: dropping a lunch tray in front of the entire lunchroom while all laugh
• Children with someone smoking in the background
• Child with diabetes
o Checking Blood Sugar
o Injecting Insulin
• Child with Asthma - using inhaler Etc
• Child dressed up in urban clothing making violent gestures with boom box in the background (Imitating bad role model from the media)
• Positive image of Children with disabilities - possibly playing sports and/or adaptive equipment
• Child imitating their parents Good & Bad habits
o Brushing Teeth
o Shaving
o Vegging out in front of TV
o Eating Junk food
o Exercising
• Child or Teenager using Spell check on computer to spell a simple word such as Cat or Dog
• Children & family at museum or some kind of educational family outing
• Teenage girl dressed inappropriately with mother or grandmother scowling in background
• Overprotective father holding baseball bat as boy enters front door to date teenage daughter
• Children surfing the internet and looking at educational sites - also surfing and looking at something inappropriate
• Effects of terrorism on children - perhaps a child cowering in fear behind one of those army guys at the airport or Penn station
• Child or group of children at ground zero or with ground zero in background
• Child or children with Lesbian or Gay parents
• Adopted child with parents of another Race - Asian or African American Child with Caucasian parents or vice versa
• Family Traveling - Children sitting on suitcases at airport with parents in background
• Children & Religion - Child praying - attending religious ceremony
• Child doing homework alone - Parents working late or just too busy
• Child doing homework on the floor in front of television
• Older sibling walking with younger sibling to school
• Siblings fighting with distressed parents in background
• Parent trying to get cranky out of bed in time to go to school
• Children forming cliques and one person left out and lonely
• A pregnant teen walking into a department store with other teen girls trying on their prom dresses
• Friends who contrast each other – punk /conservative
• Moms and young children: putting away medicine, cleaning fluid or anything that should be kept out of the reach of a child
• Mom dressed for work dropping her child off at daycare or School
• Child or Children outside exploring
o Looking under rock for insects
o Catching fireflies
• Child car seats with the new "latch" system
• Overweight children exercising
• Overweight family eating Fast food – overweight family exercising together
• Nurse wearing gloves giving an 8-10 year old a vaccine/injection
• Cool young looking pediatrician examining children
• Child cannon balling off a raft, boat or diving board into water

Woman on the Beach

• Wholesome girl-next-door look, the model shouldn’t look too “polished” or perfect she should look like a woman you might pass on the street
• “Mood” stuff- Maybe in a meditative or contemplative pose
• Reading a book
• Beachcombing
• Throwing a stick for a dog
• Close-up of toes in the sand (when you grab a handful of sand and you let it run out of your fist onto your toes) Be careful of toenail and fingernail polish Unpolished or clear polish is best Nothing trendy
• Maybe a close-up of a sandy hand resting on the book, etc
• Relaxing on the beach, applying suntan lotion
• Looking into a hand-held mirror at her skin (aging)
• Protecting her-self on from the sun Show her wearing a nice cover-up or a loose shirt and rolled up pants a la Gap or Banana Republic Simple clothes Light colors
• Doing water sports
• Talking on a cell phone or looking at a pager
• It would be great to set up tourist-like shots; buying souvenirs, taking snap shots of the sights

Business Situations

• Business meetings with women in leadership roles (sitting at head of table, leading a discussion, etc)
• Young person in leadership role in office environment (surrounded by more mature people)
• The old "handshake" cliché (yes, I know, it's boring and been shot thousands of times) Show a handshake between people of different races or the same race if other than Caucasian
• "Personal touch" in a business environment - friendly, attractive women speaking on the phone; greeting guests at the office door; meeting clients in an office setting
• Small retail business situations - owners working at cash register, helping shoppers, friendly, welcoming
• Busy office scenes Frantic environments with many people on the phone, standing up while on the phone, rushing around, lots of paper on desks
• Portraits of businesspeople (full body or waist-up) in office environments Both casual and in formal attire Friendly, attractive (not too model-ish, though) Women and men
• Business lunches and get together Après-work - in work attire at bars Lunches with colleagues and clients Handshakes over food
• Close-ups of casual or formally attired businesspeople expressing emotions - fear, stress, anger, surprise, celebration, success
• Clichés demonstrated - "bend over backwards", "give you the shirt off our back", etc
• Two or three people working in a small business office environment Casual attire, using laptops, contemporary equipment and cell phones
• Small business group (two or three people) having a casual business lunch They may be in a Chinese restaurant, outdoor café, and bar or in a home office environment
• Group brainstorming on ideas

* Feel free to expand on any of the ideas listed above!

Posted by at September 23, 2005 03:36 PM

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