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July 29, 2005
How International is Index Stock?
Are we enough international? We actually have a huge file of international images. 45% of our images have a keyword indicating that they were taken overseas. However, more than 90% of our artists were from the U.S. That suggests that these overseas images are being seen, selected, and captured by American eyes.
I am not saying that "local" images are better than those taken by outsiders--just that they capture a different mood. It is possible for non-local images to license well--even in the foreign country they are taken in. Foreigners can sometimes catch more of the essence of a place, than locals can. However, I feel in the long run that local artists should understand, penetrate, and reveal their local market, better than a foreigner can. If this is true, and we want our library to be truly international in its appeal, we need to recruit more local artist talent.
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Posted by Bahar at July 29, 2005 10:07 PM
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